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The Sunk Cost Fallacy: The High Price of Staying the Course
In the high-stakes corporate world, a "sunk cost" is any investment, time, money, or energy that has already been spent and cannot be recovered. All great CEOs and leaders know that these costs should have zero impact on future decision-making. Yet, in our personal lives and political landscape, we see the opposite: the more we have lost, the harder we 'double down.' This is called the Sunk Cost Fallacy.
Kimberly Mahr
Jun 103 min read


The Agony of Being Wrong: Cognitive Dissonance
Why do people dig into their strongly held beliefs, even in the face of overwhelming evidence and proof that they are wrong? Learn more about the impact of cognitive dissonance and how to work through it.
Kimberly Mahr
Apr 223 min read


A Different Approach to Venting
If you believe that screaming and punching a pillow will make you feel less angry, think again. Studies show that venting unpleasant...
Kimberly Mahr
Jul 11, 20233 min read


Tame the beast
Anger is the "enforcer" emotion we allow to take charge when we feel softer, more uncomfortable emotions like fear or sadness.
Kimberly Mahr
Jan 24, 20203 min read
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