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The Sunk Cost Fallacy: The High Price of Staying the Course
In the high-stakes corporate world, a "sunk cost" is any investment, time, money, or energy that has already been spent and cannot be recovered. All great CEOs and leaders know that these costs should have zero impact on future decision-making. Yet, in our personal lives and political landscape, we see the opposite: the more we have lost, the harder we 'double down.' This is called the Sunk Cost Fallacy.
Kimberly Mahr
Jun 103 min read


The Neuroscience of Finding Hope in a World on Fire
When the world feels like it is "on fire,' the human brain naturally defaults to a state of chronic hypervigilance. Evolutionarily, we are wired to prioritize "the fire" because the fire is what can kill us. However, staying in that state of high arousal indefinitely leads to emotional exhaustion and a sense of pervasive hopelessness.
To find "glimmers" we have to move beyond positive thinking and into the realm of applied polyvagal theory and neuroscience.
Kimberly Mahr
Jun 35 min read


Identity Fusion: When "We" Becomes "Me"
In our current hyper-polarized US climate, politics has moved from "what I think" to "who I am." We are witnessing identity fusion, a psychological phenomenon called identity fusion, where the boundary between the personal self and the group self is obliterated. The problem here is that when "we" becomes "me," individual logic dies.
Kimberly Mahr
May 203 min read


The Agony of Being Wrong: Cognitive Dissonance
Why do people dig into their strongly held beliefs, even in the face of overwhelming evidence and proof that they are wrong? Learn more about the impact of cognitive dissonance and how to work through it.
Kimberly Mahr
Apr 223 min read


Panic and Power: A Guide to Supporting Trans Loved Ones in a Hostile Climate
A step-by-step guide to building a fortress of safety, sanity, and love so strong that the noise of the outside world starts to lose its power over your trans loved one.
Kimberly Mahr
Nov 18, 20256 min read


Crisis When the System Fails
You read the headline: "SNAP Benefits Suspended." A rational mind might feel anger, fear, or a sense of injustice. But you... you are feeling something far more visceral. You are feeling a 10-out-of-10, world-ending panic. Your body is not just reacting to the news headline. It is reacting to a wound from your past. What you are experiencing is a trauma response. The current, real-world crisis is simply the trigger for a much older, deeper pain.
Kimberly Mahr
Nov 10, 20256 min read


Gen Z: How to Stay Sane When the World is Burning
That feeling that the world is fundamentally broken and that you are powerless to do anything about it? Mental health experts have given it names like eco-anxiety, climate grief, and political despair. It’s the ambient, background radiation of our daily lives, a constant awareness that the systems we were supposed to inherit are failing. This is your guide to staying sane, engaged, and powerful when the world feels like it’s on fire.
Kimberly Mahr
Jul 15, 20256 min read
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