top of page


Identity Fusion: When "We" Becomes "Me"
In our current hyper-polarized US climate, politics has moved from "what I think" to "who I am." We are witnessing identity fusion, a psychological phenomenon called identity fusion, where the boundary between the personal self and the group self is obliterated. The problem here is that when "we" becomes "me," individual logic dies.
Kimberly Mahr
5 days ago3 min read


The Agony of Being Wrong: Cognitive Dissonance
Why do people dig into their strongly held beliefs, even in the face of overwhelming evidence and proof that they are wrong? Learn more about the impact of cognitive dissonance and how to work through it.
Kimberly Mahr
Apr 223 min read


The Gen Z "Have It All Figured Out" Hoax:
Gen Z: The idea that you should have it all figured out is a hoax. It is a manufactured illusion, amplified by social media and designed to make you feel inadequate. This pressure to have a perfect, linear path mapped out by your early twenties is not just unrealistic; it is profoundly damaging to your mental health and your long-term success.
Kimberly Mahr
Sep 4, 20256 min read
bottom of page