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The Neuroscience of Self-Image
In 2026, clinicians have identified a modern, situational variant of body dysmorphic disorder: Social Media Dysmorphia. This phenomenon is driven by the constant use of augmented reality (AR) "beauty" filters and the "Zoom Dysmorphia" effect, in which individuals spend hours each day staring at a distorted, pixelated version of themselves. This blog provides a neuroscience-based fix for this modern-day problem.
Kimberly Mahr
Aug 53 min read


Understanding Eco-Anxiety & Solastalgia
Eco-Anxiety: Mourning a Changing World: As environmental shifts become increasingly visible in our daily lives—ranging from erratic weather patterns to the loss of local green spaces—a new category of distress has emerged: Eco-Anxiety . While the Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, Text Revision (DSM-5-TR) does not currently list "Eco-Anxiety" as a standalone diagnosis, it is frequently treated within the frameworks of Adjustment Disorder
Kimberly Mahr
Jul 293 min read


The Sunk Cost Fallacy: The High Price of Staying the Course
In the high-stakes corporate world, a "sunk cost" is any investment, time, money, or energy that has already been spent and cannot be recovered. All great CEOs and leaders know that these costs should have zero impact on future decision-making. Yet, in our personal lives and political landscape, we see the opposite: the more we have lost, the harder we 'double down.' This is called the Sunk Cost Fallacy.
Kimberly Mahr
Jun 103 min read


Identity Fusion: When "We" Becomes "Me"
In our current hyper-polarized US climate, politics has moved from "what I think" to "who I am." We are witnessing identity fusion, a psychological phenomenon called identity fusion, where the boundary between the personal self and the group self is obliterated. The problem here is that when "we" becomes "me," individual logic dies.
Kimberly Mahr
May 203 min read


The Agony of Being Wrong: Cognitive Dissonance
Why do people dig into their strongly held beliefs, even in the face of overwhelming evidence and proof that they are wrong? Learn more about the impact of cognitive dissonance and how to work through it.
Kimberly Mahr
Apr 223 min read


The Gen Z "Have It All Figured Out" Hoax:
Gen Z: The idea that you should have it all figured out is a hoax. It is a manufactured illusion, amplified by social media and designed to make you feel inadequate. This pressure to have a perfect, linear path mapped out by your early twenties is not just unrealistic; it is profoundly damaging to your mental health and your long-term success.
Kimberly Mahr
Sep 4, 20256 min read
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